Human resources. Recruitment Essay Example | Topics and Well Written Essays - 3500 words

Human resources. Recruitment - Essay Example 12). She pointed out that there are three recruitment stages. These stages include the efforts by the organization to extend to the applicant populace to influence a little segment of them to become applicants. Another phase includes the efforts of the company to convince applicants to continue to be engrossed in the organization and to carry on following the job opportunity in anticipation of the organization determining whether to propose to them a position. Another phase is the attempts to influence people to accept job offers. Barber (1998) characterizes these phases as producing applicants, sustaining applicant standing, and controlling job preference. This study will examine what kind of competence does Norrona as a company searching for their new employees. The study will also explore the challenges in meeting the standards and qualifications of each position in the company. The second part of the study will evaluate the challenges of the demands of the candidate's competence in Norrona. Norrona is a small-medium business that was started by the managers grandfather in 1947. The company distributes catering equipment (range includes, cutlery, china, glassware, tableware, bar products, utensils, fryers, ranges, burners, grills, fridges, ware washing, furniture. At present, they are one of the largest company in Norways, their head office is in Stavenger also have other branches in Oslo, Kristiansand, Harstad and Bodo. The HR concept defined earlier will be related to various HR alternate approaches. One of these approaches is the recruitment and selection of the employees. These approaches are two important human resource activities and typically the first steps done in hiring employees. Usually, the initial operations of an organization are made of informal recruitment and selection processes. However, as the organization becomes more mature, the need for a well-established human resource practice becomes realized. This is where the concept of HRP becomes integrated. Through the HRP, formal recruitment and selection processes have been established and practiced; with this integration, organization are able to attract more suitable applicants for specific jobs. According to Cummings (2001), the introduction of more formal human resource recruitment and selection practices resulted to a more extensive use of private and government employment agencies, referrals as well as newspaper advertisements for offering job opportunities. This turnout was confirmed by more recent researches (Burnes, 1996); this finding was even correlated to the continuous growth of several organizations. For selection procedures, interview was the most common technique used by organizations. However, so as to screen the applicants more effectively with fewer errors, multiple selection techniques had also been employed. Barbeschi (2002) concluded that in both large and small firms, employees are selected through one on one interviews. In addition to this technique, some organizations even use panel interviews and written examinations in selecting employees. I. Since Norrona is one of the biggest companies in Norway, it intends to employ more workers every year. Being one of the companies with the most number of branches, this number is considerably accurate for the operations of

Action Speaks Louder Than Words Essay Example for Free

Action Speaks Louder Than Words Essay â€Å"Action speaks louder than words† is an age old proverb with a deep hidden meaning inside. Most of the people have the habit of boasting about what they are going to achieve in the future in an exaggerated form. This sounds crazy but it is indeed true. People have the habit of making castles in the air and actually feeling and boasting that they have achieved a great milestone without actually doing so. It is extremely essential to remember that if your achievements are worth noticing, people will sooner or later come to know about them merely through the word of mouth. It is better to take a step ahead and work hard in achieving your dream rather than feeling proud about it. If for example, you are a good student and you keep saying that I will come 1st in my class, it will not give you the pride and respect that you will earn when this fact actually comes true. The day you come 1stin class, it will be known by one and all sooner or later. What is noticeable about the achievements of the great personalities in the world is that they always dreamt big but never boasted about achieving something big even though they were highly capable of achieving more than what they dreamt of. These eminent personalities were aware of the fact that they can achieve more than they desire but never boasted about their hidden qualities. The day you achieve what you dreamt of and what you worked for your action will certainly speak louder than your words. You will not even have to give an explanation of your achievements. The world at large will come to know. Take the example of Abraham Lincoln, Mahatma Gandhi, they achieved phenomenal results in their works but never boasted about the fact that it was their leadership that brought a change in the world. Here the saying â€Å"action speaks louder than words† can be aptly applied. Do not just say that I will change the world, do your part in changing the world and success will ultimately follow. If you are determined to bring about the change, your efforts are bound to be recognized. But keep a single fact in mind; do not boast about anything not only before but also after you have achieved it. You won’t be able to work harder to achieve your next goal if you do not come out of the pride of your first achievement. Ego and pride can kill any achievement and in cases reduce the value of any achievement to zero. All the people who remain down to Earth have achieved phenomenal success in the his history of mankind. Just follow your dreams and try to achieve whatever you desire; your actions will definitely speak louder than words.

Sudha Chandran: Biography and Profile

Sudha Chandran: Biography and Profile Sudha Chandran On January 28th, 1984, Sudha Chandran stood behind the curtain, staring at the crowd nervously and waiting for the crowd to settle down. It had been a while since she had danced on the stage. The accident had not only left her dejected but also left her fans sceptical about her ability to return to the sacred dance floor. How can a single-legged person dance Bharatnatyam, one of the most intricate Indian dances? She proved everyone wrong. Her dance left the audience spellbound. Sudha was known to have this captivating effect since childhood. The young Sudha was a plethora of talent. She was born on September 21st, 1964 in Mumbai. She is the only child of K.D. Chandran and Mrs. Thangam. Her mother was an exceptionally good singer and her father was an art lover. They instilled in her the love for singing and dancing. Sudha started dancing at the tender age of 3. Seeing how well Sudha was dancing on her own, her father took her to the famous dance school of Mumbai, ‘Kala Sadan’. The principal of the school refused to admit Sudha as she was below the age-limit. Her father pleaded with the principal to at least see Sudha dance and then make the decision. Needless to say, the principal was mesmerised with Sudha’s dance and immediately admitted her in the school. Here, her talent was nurtured under the guidance of her teachers. By the age of 17, she had already performed 75 stage shows and gained popularity for her effortless and graceful dancing. Her parents were her support system. They were very particular about her studies and wanted her to be the best in whatever she did. Her mother left her job and stayed at home so that Sudha’s upbringing was not compromised. She made sure that Sudha went to school, completed her homework, went for the dance class, ate healthy and slept on time. There was no scope of lack of discipline in Sudha’s life. Life was not always dull for her. She was always full of life and made life-long friends during her college days. They went to watch movies together and have road-side food. Life took a sudden turn on 5th May, 1981. She was travelling overnight for a pilgrimage with her parents when her bus collided with a truck resulting in the immediate death of the driver and severe injuries to the passengers. Sudha’s legs were stuck in the wreckage. She was admitted to a government hospital in Trichy, Tamil Nadu. Initially, the doctors thought that she had a minor fracture and treated the leg by putting a plaster on it. It turned out to be a huge mistake. When she went for a check-up to a hospital in Chennai, then Madras, the doctors found out that a wound had not been cleaned properly and, with the plaster on, it had developed gangrene. Whenever gangrene develops in the body, the body part has to be amputated to save the person’s life. Sudha’s leg was amputated in order to save her life. It left Sudha’s heart filled with sadness and her body without a limb. For a dancer, especially of her calibre, it was a major setback. As she couldn’t dance anymore she put all her efforts and energy into studies. She had already finished her B.A degree and was pursuing her M.A in Economics from Mithibai College, Mumbai. The family was heartbroken. Her family had dreamt big for their only daughter. However, no one showed Sudha any pity. They might have been hurting inside, but when they sat together they would talk as if nothing had happened. This helped in avoiding any scope of sympathy and pity for her disability. It was a tremendous attempt to treat her like a person without disability. Through these trying times, her major source of inspiration was her father. He never showed any sign of pity on her daughter and still expected her to have a good life. She learnt to draw strength from her pain. She tried to walk with the help of the crutches as she refused to use a wheelchair. Six months after the amputation she came across an article which changed her life and staged the rebirth of an outstanding dancer. Dr. Sethi was gaining worldwide popularity for manufacturing artificial legs known as the ‘Jaipur Foot’. She could manage to get an appointment with Dr. Sethi, but only after a week because of his busy schedule. Meanwhile, she convinced her parents and set off for Jaipur. Dr. Sethi was stunned by her determination. She refused to leave for Mumbai without getting a foot. He listened intently and understood her requirements. Due to many positions of the foot while performing Bharatnatyam, she needed a more flexible foot than there was. Dr.Sethi created the foot with many nuts and bolts so that it could be bent in any position. When Dr. Sethi presented her with one of the kind foot, Sudha asked him if she could dance again. Dr. Sethi wore the foot and did two dance steps to demonstrate what the foot could do. Sudha knew that the foot would give her, her life back. She practiced dance, wearing the artificial foot, for several hours a day. At times, the pain would be excruciating and often it would bleed, especially when the movements of the foot became fast. But, that didn’t stop Sudha for making her dream a reality; once again. She was surrounded by people who believed in her, especially Dr. Sethi and her parents. Dr. Sethi believed in her and her strength to withstand any adversity. With the support of her loved ones and Dr.Sethi, her confidence and desire to perform on the stage started to return. On 28th January, 1984, after two years of dance practice with the ‘Jaipur Foot’, she performed on the stage at the ‘South India Welfare Society’ of Mumbai. By the time Sudha finished her stellar performance, the entire audience stood up to see the dance of willpower. They could not imagine that a person with an artificial limb could perform such delicate and fast-moving steps. According to Sudha, ‘Once I was on stage, I forgot about my artificial foot. I could only remember that I was performing after a long time and that I had to give my best. The audience’s energy got transformed into my energy.’ Her life inspires people from all walks of life. Ramoji Rao, a Telgu producer approached her with a script titled, ‘Mayuri’ which was loosely based on Sudha’s life. She agreed to play the lead actress and overnight she became a star after the release of the film in 1984. She was presented with a special award ‘Silver Lotus’ and a sum amount of 5,000/- for her role in the film ‘Mayuri’ at the 33rd National Film Festival. In 1986, Ramoji Rao made a Hindi version of the film and titled it ‘Nache Mayuri’. The film was enjoyed by the audiences all across the globe, adding to her popularity. Through ‘Mayuri’, her inspirational story was able to reach out to millions of people across the globe. She believes that everything happens for a reason. She did not let one setback in life ruin her future, â€Å"The accident was a blessing in disguise because without it I would have been just like millions of other dancers. But, dancing with the Jaipur foot makes me one of a kind.† Over the years, she started concentrating more on her acting career. She became part of the small screen and film songs. During the shooting of one of her films, she met Ravi Dang, an assistant director back then. Since then, they have been inseparable. They both provided emotional support to each other. Ravi Dang now manages her dance academy called Natya Mayuri Sudhachandran Dance Academy which is in Ville Parle, Mumbai. She has also established herself as an actress in both on the small screen and in the films. Her name will always be synonymous with courage and dedication. If one thing can be learnt from her life, it is to never give up. Word Galaxy: adversity misfortune; harsh conditions amputate to surgically remove a limb for medical reasons calibre ability; talent excruciating extremely painful; unbearable gangrene decomposition of body tissue due to obstructed circulation or bacterial infection. intricate complex; elaborate sacred holy; revered spellbound awestruck stellar outstanding trying times period of time of hardships or difficulties Fresh Facts: Prior to the accident, she had received two important awards: Nritya Mayuri from the Dance Academy and Bharatnatyam and Nav Jyoti from the Telgu Academy. Dr. Sethi is a specialist in artificial limbs. He is also a recipients of the Raman Magasassay Award. She won the National Film Award – Special Jury Award for her role in Mayuri. The Trend Of Bakery: Justo Eat The Trend Of Bakery: Justo Eat Justo Eat is a bakery with experienced bakers serving all customers with undivided passion. The bakery has a wide range of products for the customers, from a simple mini cheese tart to the often sought-after ice cream cakes. The bakery strives to use only the best ingredient in the market in order to create quality products as ingredient plays an important role to baking mouth-watering delicious food. When the trend of bakery started growing in early 20s, Alvin Lau flew over to Singapore to learn the skills of baking from the established Bread Story. After several years of training, he came back to Malaysia in the hopes of using his skills to teach fellow Malaysians the fine art of bakery besides to create a better living. The first Justo Eat was formed in 2007 in Teluk Intan with a small number of employees, with most of the operations managed by him. From a humble beginning in Teluk Intan, the bakery expanded quickly to Bidor, Batu Gajah, and several regions in Perak. With 4 bakery and 1 bakery academy to boast in a short span of 6 years, Justo Eat has managed to achieve plenty that most could only dream of. Breaking sales of more than RM100,000 and also having the ability to achieve break-even point in a short span of 6 months, Just To Eat bakery is indeed intriguing. Hence, we have chosen this bakery for our research due to its remarkable marketing strategy and also the strategic management of the company. Problems that rose during the course of business and how , using sound marketing strategies, the company managed to stay competitive in the industry, all these would be discussed in the following pages, altogether with the discussion of the bakery industry. 2.0 The Environment Bread is an essential item in all households of Malaysia. It is a necessity that sells very well even in the times of financial turmoil. Though rice is the staple starch for most of the Malaysia population, bread still serves the Malaysia family as it is a choice for breakfast due to the nutrition present in bread. The production of bakery products consists of a few vital components, primarily, sugar, and wheat flour. Unlike wheat flour, the price of sugar over the years has increased ever since the government began cutting subsidies in January 2010. This has caused a significant of 58.6 percent from Rm1.45 per kilogramme (Ariffin, 2012). The hike in sugar price has caused headaches in the bakery industry since sugar is a vital component in the production. However, on the 3rd of February 2012, the government has signed a long-term sugar supply deal that would peg the sugar price of RM2.30 for 3 years, stretching from January 2012 to 2014. Hence, till then the price of sugar would not fluctuate and this is very favorable to the business. The value of bakery products in 2003 reached a whopping RM2 billion with an annual growth of RM65 million over the previous year and it is expected to grow by 4% per annum to reach RM2.9 billion in 2006 (Nordin, Simeh, and Shariff, 2008). There was also a growth in production of bakery products by 1.39%, from 259, 800 tons in 2009 to 263,400 tons in 2010. The increase of production and value of the bakery product is due to the increased use of bakery products by Malaysians due to the rising disposable income and a faster pace of life (Shah, 2011) in the last five to seven years. In 5th July 2012, the Danish firm Palsgaard announced its plan to build an emulsifier plant in Malaysia which will be completed in the first half of 2013 (Culliney, 2012). This announcement further reinforces the bakery industry of Malaysia; allowing greater efficiency of the bread production. The rise of boutique bakery such as BreadTalk, Free Mori, or The Loaf also sparked an increased interest of the public towards bakery products. This latest development of the bakery industry has come to the stage where the choice of buying is not just between white and brown, but a variety of factors due to the emergence of exotic range created by these boutique bakeries. Despite the positive business climate for the bakery industry in Malaysia, the industry still lacks of proper baker association or education that is needed to guide and teach Malaysians regarding this field (Bernama, 2011). Professional training modules need to be implemented in the country in order to create more varieties in the bakery industry and also to gain more knowledge regarding the field. A report released by Euromonitor shows that the retail value of all bakery products in Malaysia has increased from 651.3 million US dollars in 2006 to 742.16 million US dollars in 2011. With appropriate learning environment in Malaysia for the bakery industry, the Euromonitor forecasts that the retail value of bakery product in Malaysia will increase to 871.20 million US dollars in 2016. 3.0 The Industry Our research is based on a bakery store Justo Eat, thus the bakery industry of our assignment is based on the bakery industry in Malaysia, but it is of the bakery industry in Kampar, Teluk Intan, and Bidor instead since these places are where the bakery operates. Since the bakery is not available nationwide, hence, to include major competitors such as Breadtalk or Kings Confectionery which dominate the scene would be unnecessary since they do not provide a direct competition to the bakery in these places. Instead, we would be writing an analysis around these areas in order to provide a better understanding regarding the bakerys business situation. The threat of new competitor in the bakery industry in Perak is very low. This is because bakery is actually a specialized skill is hard to come by, therefore to compete in this industry, one needs to be a learnt baker with enough resources prior to his entry to the industry. It should also be noted that the bakery industry in Malaysia is still very new albeit it is very promising, hence there is not a well-known bakery organization that could produce qualified bakers in Malaysia (Bernama, 2011). Also, the start-up capital for this business is also pretty high, ranging from RM50,000 to RM100,000 for the price of the equipments needed for baking. These baking equipments and machineries are essential for business since the business need to produce thousands of breads everyday. The specialized set of skills needed for the business, coupled with an above average cost of start-up capital, make the threat of new competitors in the market rather low. However, the industry is not without competition. Just-To-Eat faces severe competition in places such as Teluk Intan from a local firm, Happy Angel. The Happy Angel bakery is an established bakery in this region, thus they have extensive resources to compete. Happy Angel bakery has competed with Justo Eat by opening branches wherever they operate in the hope of damaging Justo Eats sales overtime till it is forced to close down eventually. Happy Angel bakery also has competed directly with Justo Eat using pricing strategies in Teluk Intan due to the advantage it has from economies of scale. The price war between these two bakeries went on for a year with Justo Eat emerging as the ultimate winner, however, when Happy Angel bakery was forced to move out due to the diminishing profits. Since bread is a type of fast moving consumer goods (FMCG), theres a variety of substitutes. Substitutes of bread include instant noodles which relatively cost a little higher than bread, yet it provides a better taste for consumers. Whole wheat bread easily available in all convenience store is also a substitute for bread, especially for the health-conscious consumers due to the low level of carbohydrates. Consequently, instant food such as Twiggies and Roti Koko that can be conveniently consumed are substitute products too since it is cheaper. It should also be noted that the small packets of nasi lemak which makes a more filling meal for a cheaper price is also another good substitute product. These products relatively make business a lot harder for bakeries such as Justo Eat because not these products are cheaper, they also offer much better taste than bakeries. Bread is a product of low-involvement, therefore the bargaining power of buyers in the market does not provide a threat to the industry. The low prices of these products do not affect the customers significantly, hence the buyers alone do not impose a great pressure on the bakery. The real threat comes from the variety of substitute products instead since not only these alternate meal options provide a better taste, these products are also subject to price changes constantly. The bargaining power of suppliers is also limited due to high number of suppliers in the market. Suppliers for bakery usually supply raw material, hence these first tiers suppliers can easily be found in the market. Various suppliers compete for the large account of Justo Eat, therefore most often the power to bargain prices usually fall in the hands of this bakery instead. 4.0 Justo Eat Marketing strategies Objective of marketing strategy Product objectives of Justo Eat are desire to grow and enhancing the companys position in the market. Justo Eat is producing high variety of products and maintaining the high quality of products to differentiate and enhance itself in the market. The objective of promotion for Justo Eat is to create awareness among customers and attract more customers in order to increase demand. Pricing objective of Justo Eat is market-share objective. Justo Eat seeks to maximize sales and increase market share for its products. Justo Eat is having distribution channel objective of establishing direct sales contact with final customer to enhance networking generating good relationship for retaining customer. Target market The target market of Just-to-Eat is household who frequently purchase its products especially during special event of wedding and birthday celebration. Justo Eat has high coverage of target market because its product can be consumed daily and convenient to target market. The products being sold are also economically affordable to all customers with low price and full satisfied. Competitive advantage Justo Eat has competitive advantage of good networking with its supplier. The good relationships with suppliers enable Justo Eat to acquire high quality of ingredients with a reasonable cost. The high quality of ingredient will further ensure the product quality. In addition, good relationship with suppliers can help to avoid shortage of ingredients. Secondly, Justo Eat positioned as guaranteed high quality of products which can serve as an instrument to retain customers and carry positive word-of-mouth. Product The top sales product of Justo Eat is bun. Justo Eat bakery provides freshly prepared bakery buns at all times to ensure fresh baked goods are always available. As a result, fresh and high quality buns produced successfully attracting a lot of customer for frequent purchase. Buns such as hawaii pizza, hot dog chicken floss and garlic cheese are generating more sales compare with other bakery products such as cakes. Product line expansion is best to described Justo Eat product strategy. In order to expand the market and boost market share, Justo Eat believed that with wide variety of bread and cakes, different taste of customers can be tailored. In general, it also helps to retain the loyal customer by satisfying their desires through providing a wide variety of bread with good quality, innovative and creative design. For example, Justo Eat carrying variety of products such as fresh cream cakes in cheese series, chocolate and coffee series, fruit series, ice-cream series. In addition, Justo Eat also introduced a product line for festival series such as cartoon series, numbering, wedding and engage, and fullmoon series ( Justo Eat bakery, 2011). Promotion mix On every new opening of branch, Justo Eat rely on banner advertising to grab customer attention. The orange colour of banner can actually brings Justo Eat an identity. Banner is not the only method in advertising the bakery shop, Justo Eat also use brochure. Creative brochure with some important information about company are distributed. Brochures is a low cost advertising method that used by company to create awareness of company to target market. With good reputation, Justo Eat enable to form postive word-of-mouth among the customer. Satisfied customers will spread the positive comment and information about company to their acquaintances and peer groups when they are satisfied with the product purchased. This word-of-mouth is effective and efficient in free advertising. Pricing The price range set by Justo Eat for buns is RM1.20 to RM3.60, tart is RM2.20 and each slice of cake is ranged RM3.20 to RM4.50 while 1kg cakes is in price range of RM28 to RM40. In bakery industry, price war is inevitable, price setting of Justo Eat is relatively lower than competitors. This is useful for rapid market acceptance and maximum sales when come to time for intensive competition with other bakery. Competitor of Justo Eat, Happy Angel Cake House set 1kg of cakes in price range of RM30-RM45 which higher than Justo Eat. (Happy Angel, 2010) A powerful pricing tactics used by Justo Eat, RM 1 price promotions for all breads. Obviously, this is aiming to increase the sales and market share by attracting new customer. Nonetheless, the core advantage Justo Eat can gain from this price promotion is beating down its competitor. The lauching of RM1 per bread promotion is lasting for nine months in order to gain high profit and generated high market share. Competitors had been killed by Justo Eat in this critical period. Place Justo Eat is using direct market channel to reach the market. Justo Eat selling products only in their bakery shop. Justo Eat believed that direct contact with customer is the most effective way to satisfy them. Justo Eat also distribute products to some entertainment shop and campus cafeteria. However, this only serves as a promotional tactics to reach more potential customer to try on Justo Eat bread. As Justo Eat hold that the using of intermediate channel does not earn much profit to them. Justo Eat also invited Taiwanese for demostratation in its shops to attract customers and grab opportunity to learn and improve skills from them. Place strategy that using by Justo Eat is pull strategy which involves a massive word-of- mouth to create demand for product that draws the consumer to seek for it. Pull strategy can easily gather customer feedback on ways improving products. This strategy also can create high demand of products in a short time especially during the period of new open bakery branch. 5.0 Justo Eat challenges and its course of action Despite Justo Eats success, every business surely has to face some problems and challenges among the industry. The trend of the business will lead Justo Eat facing the lowest point of the career with the poorest sale performance due to bread is not the main course for people daily life especially Malaysian. People have other choices of foods such as noodle or rice. In addition, Justo Eat is small in size and the shop recognition is not popular in Malaysia compare to those famous bakeries such as Bread Story. Thus, although the sales is high at the beginning stage, yet the sales drop for a certain period when consumers no longer feel fresh with the bakery. This is a common phenomenon for all businesses. The dropped sales caused Justo Eat to rethink its strategy in order to bear the huge business expenses. As a store with low profit still need to pay for rental, water and electric bill, and employee wages. This kept a critical question for Justo Eat to maintain the business at this sho rt term trough trend. To maintain and even enhance the business during the trough point of the trend, Justo Eat expand the business by opening more branches in other area. The new branches can acquire more customers to gain more sales and eventually increase the popularity of Justo Eat. By doing this, the profitable branch can compensate the low sales branch. Instead of controlled by the trend, Justo Eat take initiative to open bakery academy which provide bakery course. The courses include one day self-interest DIY baking class, specialist certificate course, and professional diploma in baking and confectionery. Different courses had fulfill different student needs to learn a bakery skill. It also brings revenue to Justo Eat. The students who joined the courses in the first year of the commercement of bakery academy can enjoy the priority for partnering with Justo Eat to start own bakery business. By doing this, Justo Eat believed that their venture can be sustained despite the slow trend at certain peri od. In order to maintain the bread and cake business during the slow trend, Justo Eat put more effort in ensuring the performance at store level. The management emphasizes in cleanliness and hygiene of the shop. This helps the firm to earn some credits for the operating environment. It will influence perceive value of consumer, and then it will affect consumers purchasing decision making. Furthermore, the quality of product never been neglected and the best service is provided for customer. To establish employee morale in doing this, Justo Eat management had built up a clear reward performance system culture among the employee. Justo Eat only hire those employee with capability and good working attitude. Moreover, monthly meeting held in headquarter with the entire branch manager is necessary to understand every branch situation and giving opinion to improve the management team. During the meeting will discuss the problem facing and solution in different branch. Therefore Justo Eat can e nsure the employee provide the customer with best service to increase customer satisfaction so that positive word-of-mouth can be established among the customers. With this, customers are willing recommend the bakery to others. When considering a business, location is always a very critical element to be considered. The classic advice location, location, location is right on the mark for a business. The same is to Justo Eat, the location plays an important factor that lead to the firm success. Justo Eat bakery has the fifth branch in sitiawan early in the year of 2009. The opening of this branch had boom the bakery industry in sitiawan at the early stage. Justo Eat had ripped off majority of the market share from the competitors in that particular area. The shop was perceived to be placed at a good location as it located at the main street in Sitiawan and it was located beside The Store supermarket. Initially, Justo Eat believed that the exposure and the awareness of Justo Eat can be exploited from The Store as the bakery shop is viewable from The Store. Thus, the customer surely can notice and recognise the shop. Nonetheless, the shop location is believed to have satisfied number of pedestrian. However, few months later, the sales had dropped tremendously. Justo Eat overlooked the attractiveness of the location. Although there is many customer patronage The Store, but they are not guaranteed to visit the bakery shop. Whats more? Justo Eat overestimated the pedestrian traffic at the particular place. A business should ensure that the area is to be guaranteed to have pedestrian around the shop location from time to time. There is lack of pedestrian around the bakery shop, or can be inferred that during day time, there is not much pedestrian along the road. Therefore, in the end, Justo Eat decided to milk this branch to avoid further losses. Fortunately, the companys sales from the early period is enough to compensate the later stage loss, thus the company able to cover the initial start-up cost and any other operating expenses. The location problem not only existed in Sitiawan, the bakery branch in Kampar also faced location problem but it derived from another aspect. The increasing population in Kampar is really an attractive factor which can gauge business to come in. The number of student no matter in TAR College or UTAR is increasing, the company can exploit this opportunity to gain market share in Kampar. At the opening, the students are also attracted by the RM1 bread promotion, Justo Eat had also achieved high sales at this stage. However, Justo eat failed to anticipate the student study period. Students from both college and universiti will have a 3-week of semester break after final exam. During this time, they will not been in Kampar, therefore, there will be very low sales during that particular month. During the semester break month, Justo Eat can only rely on the sales from household in Kampar. Unfortunately, the location of the bakery shop only serves as a convenient place for the student in Kampar but not for the resident in Kampar. After few semester of lost, Justo Eat decided to milk this branch. Although the location is not suitable for selling their product, yet the store is remained and turns into a bakery academy. The idea of bakery academy is not merely for solving the problem in Kampar, it is a new strategy formulated by Justo Eat for future expansion as mentioned above. Since Justo Eat was searching for store space for bakery courses, while the bakery shop location is suitable for opening bakery academy, Justo Eat subsequently exploit the store space in Kampar to open their first bakery academy. By doing this, Justo Eat can eventually reduce the cost in market research and store renovation in Kampar. 6.0 Suggested alternate courses of action and its implementation To engage in business in a good location is essential to attain exposure in the short-term and to gain profit in long run as agreed by every entrepreneur and businessman. However, by depending solely ones own sixth sense which is considered as an entrepreneurs alertness, is not always reliable. Therefore, it is critical to conduct a thorough survey and analysis before entering a market and location. This can help a company to better understand what the attraction in that particular area or location is, how to draw potential target customers and who its competitors are. Justo Eat, a family-style bakery shop, should create a small marketing team in which they gather useful information, analyze the new shop locations and strategies as well as carry out simple surveys in a particular location to ensure there is a high chance of being able to target its customers. The founder and brains behind Justo Eat is a successful entrepreneur who had depended on his business acuity to correctly anal yze the potential success of a location for a new shop, but there have also been some unforeseen mistakes which is the reason the small marketing team. The marketing team will be able to assist him by delving deeper into his judgment and help him explore his ideas by using survey and analysis research from his marketing department. Tea break is an increasing trend in Malaysia among youths, young adults and oldies, where they will spare some time for a short break no matter how busy they are. To seize this golden opportunity, Justo Eat should include different types of beverages in their shops and chairs and tables where customers can easily enjoy a combination of bread and coffee, and think of Justo Eat when they want to have a tea break. Other than that, the company can also improve the quality of the cake by providing training for its employees. This is due to the poor emphasis on cakes, rather than bread from the company. When compared to the breads, the sales of cake of the company are not always on target. For that reason, improving in the quality of their cakes may be an advantage to the company, to an extent, boosting its sales and revenue. The customers can not only have bread but also enjoy cake during tea time in any Justo Eat shop. Although this will be another operating cost to the company as the co mpany has to increase the number of employees, in the long-term, the company is able to increase its profit and target another new opportunity, enhancing the patronage of customers. This will be its competitive advantage in the bakery industry, as opposed to being just limited to only selling bread and pastries. The overall marketing strategy used by Justo Eat targets the family-based markets. Families often go to bakeries to buy different breads for their childrens breakfast, for them to bring to school or serve as the lunch for the adults. However, there are also unmarried individuals and youths, who prefer more variety in their lives. The variety of choice in Justo Eat is limited and after some time, the single individuals and youths will begin to feel bored due to the lack of new variety. In regards to this, Justo Eat can implement a Weekly Special program, where they introduce new breads to spice things up. This will encourage them to patronize the store at least once a week, using the weekly special bread to attract them, which will boost sales and allow differentiation among the other bakeries in the area. 7.0 Conclusion Justo Eat has good strategies to overcome the company problem, and it also has a complete management system for the daily operation. Throughout its five years of existence, Justo Eat has developed the organization with more and more branch. Developing the business had created the well-known reputation of company. However, in spite of the successful strategy and expansion of company, the future of Justo Eat is challenging. The major challenge is competition among the industry. The company do not have brand strategy that customer can differentiate the company product when compete with others. It does not have a unique product that able to impress the company brand. In other words, there are no products that can makes customer to recall Justo Eat when they think of breads or cakes. Secondly, culture and eating habit towards the Malaysian when having the main course. Consumer may not eat a bread or cake for their lunch or dinner but they will have noodles or rice. Breads and cakes will not be their only choice when considering a meal. Moreover, the society is moving towards healthy food habit. This creates a challenge for Justo Eat in considering the ingredients used in cakes and breads baking. In order to make the first decade, Justo Eat has developed the business by opening bakery academy. It is not merely for increasing the profit but also serve as an opportunity for future expansion. The graduation candidates from Justo Eat can partner with the company to open branch in other location. Therefore, company can have a sharing of the business risk with others and expands the business at the same time. It also helps the company to be well-known as the students will probably spread their experience to others. Upon the venture of Justo Eat, it cannot be denied that the observation of the market and a strong network relationship can really affect a successful business thoroughly. A complete and appropriate management system is essential for daily operation. Still, it is very important how a person can implicate the experience or learning to the venture.

Superiority Ideas in the Formation of the United States :: United States History Papers

Superiority Ideas in the Formation of the United States Superiority ideas are the darkest elements of human nature. The people of the United States appreciate the notion that the nation is progressive and constantly pushing towards the equity and prosperity of all its citizens. However, the United States remains a nation of polarized cities and undemocratic schools. Within the country is a macroculture that forms the cultural norms of America; norms that alienate many of the diverse groups that are in reality the constituents that form the Union. We need to realign our ideals to truly encourage the equity and prosperity of all the citizens of America; before this can be accomplished we need to recognize the origins of the superiority views that are a part of the present American culture. In an effort to trace the roots of the superior views that are part our macroculture, the follow exposition examines the Puritan settlers of the New World, the waves of European immigration to America in the 1800s, and the structure of the American city. The Protestant ethic of the New World and the United States has influenced the macroculture that mandates the nation’s present educational ideals and social norms. In addition, the models used by sociologists to describe the American city demonstrates that even the structure of the American city encourages the nation to be racially polarized; polarization that inevitably leads to violence. With obvious constraints, the following exposition points only to a limited portion of the possible roots of the existing superiority views; clearly there are numerous other origins that can be found within the formation of the United States that have contributed negatively to the social norms of America. The identified roots of superio rity are the points of the authors interest and have been intentionally researched and described as possible sources of superiority views. Consequently, the negative attributes of the Puritans and the dominant group in America have been focused on. Certainly, not all of the Puritan ideals and Anglo-Saxon ideals have had a negative influence on the apparent macroculture of America. Our present society has had a myriad of beneficial contributions from the early Puritan settlers and the Protestant ethic. With the previous clarifications mentioned, the Puritan settlers of the New World can be contemplated and rediscovered. The Puritans were, in their view, an â€Å"elite† subgroup of the Protestants, thus their goal in England was to halt Roman Catholic worship.

Coca Cola vs Pepsi

The Coca-Cola Company versus PepsiCo, Inc. Andy Berg Ufuoma Omosebi Intermediate Accounting III ACC305 19 November, 2011 Coca Cola and Pepsi are the two most popular and widely recognized beverage brands in the United States. Pepsi and Coca Cola contrast each other on their taste, its associated colors and themes, and ingredients. Even the pension plans and funding status are a competitive comparison. 1. Compare the pension plans of Coca-Cola and PepsiCo, including type of plan and funded status at 2007 year-end. PepsiCo, Inc. as a voluntary defined benefit pension plan that includes all full time U. S. employees and some international employees. This plan is a noncontributory plan; the employer is the only contributor funding the plan therefore they bear the entire cost of the plan. This plan is a qualified pension plan allowing tax incentives for employer contributions which are calculated based on employees years of service or a combination of service and income. In addition, Peps iCo offers medical and life insurance benefits and a retiree medical plan that are only funded on a â€Å"pay as you go† basis. These plans are not generally funded by the employer since they do not fund plans where no tax benefits are received. A specific dollar amount is assigned as a â€Å"cap† for employer payments the remaining funds are received from the retiree. Coca Cola has a defined contribution plan that includes all U. S. employees and some international employees. This is a contributory plan; both the employer and the employee make contributions. This plan offers substantial tax benefits for the contributions made by the employer. In addition, Coca Cola also has a defined benefit pension plan. This plan is considered a nonqualified, unfunded plan primarily for the organizations officers, most U. S. employees, and some international employees. This plan offers no tax benefits for contributions made by the organization. In 2007, Coca Cola amended this plan to reduce exposure. Each organization offers and sponsors 401K pension plans as well as medical and life insurance benefit plans for their employees or associates. Not all employees are eligible for  participation in all plans. 2 . Calculate the relevant rates that were used by Coca-Cola and PepsiCo in computing their pension amounts. Coca-Cola reported â€Å"net periodic benefit cost† of $108 million in 2007. PepsiCo reported â€Å"pension expense† of $329 million in 2007 for U. S. plans. All of the relevant rates used by Coca Cola and PepsiCo are shown in the notes of the financial statements listed in the comparative analysis. These rates are disclosed so that users of  the statements can assess the reasonableness of the assumptions made when calculating pension expenses and liabilities. The discount rate, expected rate of return on plan assets, and rate of  compensation are the relevant rates needed to make the necessary assumptions. The rates below have been taken from the Wiley Companion Website. The discount rate influences pension expense. Coca Cola’s discount rate used to compute  pension information for December 31, 2007 is 5. 5% for pension benefits and 6% for other  benefits. PepsiCo’s discount rate used to compute pension information for December 31, 2007 is5. 8% for U. S. pensions, 5. 2% for international pensions, and 5. 8% for other benefits. The expected rate of return on plan assets determines how much funding the plan assets will earn for the plan. This information is crucial for the company because it indicates how much additional funding will have to be provided to the plan above earnings to meet obligations. Coca Cola’s expected rate of return used to compute pension information for December 31, 2007 is7. 75%. PepsiCo’s expected rate of return used to compute pension information for December 31, 2007 is 7. 8%. Pension benefits are determined by considering the employees compensation level at retirement. Therefore, the rate of compensation or expected increase percentage is necessary to determine future compensation levels. Coca Cola’s rate of compensation or â€Å"rate of increase in compensation levels† percentage used to compute pension information for December 21, 2007 is 4. 25%. PepsiCo’s rate of compensation or â€Å"rate of increase in compensation levels† percentage used to compute pension information for December 21, 2007 is 4. 7%. 3. Determine which company you would rather invest in if you were a potential shareholder. Justify your answer. PepsiCo, Inc. is also a large company that has been around since 1898. They are also a leader in the beverage market but have diversified into another area; snacks. The diversity is pretty impressive. They also indicate stability and liquidity with favorable ratios. They have a 53. 15% gross profit margin for 2007 and less than 40% of their net operating revenue comes from operations outside the U. S. Coca Cola is a large company that has been around since 1886. They are primarily marketing and selling one product; beverages. They have a 63. 9% gross profit margin for 2007and show reasonably good ratios indicating stability. For the 46th consecutive year dividends have risen. About 74% of their net operating revenue comes from operations outside of the U. S. Coke and Pepsi trade in the No. 10 and No. 9 positions at 13. 31 and 16. 67. This may be explained by the relative growth and return on capital positions of the companies. Coke has a ROIC of 23. 91% annually for the last five years, and growth of revenue per share of 9. 29% per year. Pepsi’s ROIC was 19. 96% and revenue per share growth of 13. 43%. Assessing how the market assigns value to Pepsi and Coke may come down to a view that the foods division of Pepsi is more exposed to potential inflation and therefore requires a higher cost of capital to compensate for this risk. I would invest in Coca-Cola if I were a potential shareholder. The company generates significant return for shareholders. Fundamentally, Coke has generated 16-19% return on assets; 27-40% percent return on equity; and between $1. 6 billion and $3. 2 billion in free cash flow, with all three metrics peaking in 2010. Coke has returned to shareholders $27. 4 billion in cash the last four years in the form of dividends and share buybacks. The stock has provided a total return of 83. 81% from 2006 to 2010. 4. Determine which company you would rather work for if you were a potential employee. Justify your answer. If I had to choose a company to work for it would be PepsiCo. Benefits are important in any job selection and initially it seems that Coca Cola’s benefits are better however, after my review PepsiCo is a much better company. There is something more important than benefits; it is a feeling of belonging and being cared for in an organization. The entire time I was reading PepsiCo’s statements I got a feeling that they really cared about their employees, the community they serve and the environment. At one point, they even mentioned they cherished their  employees and encouraged personal as well as professional growth. They speak of product innovations; that they want to nourish consumers and reinvent brands to produce more healthy  products for consumers. They speak of partnerships with the FDA, The World Health Organization, and Alliance for a Healthier Generation for better focus on these innovations. They have given foundation grants internationally to battle chronic diseases and encourage physical fitness thru exercise and dance. They even have plants in Arizona that use solar power to  produce products. It just seems like a friendlier more positive company. References Kieso, D. E. , Weygandt, J. J. , & Warfield, T. D. (2010). Comparative Analysis Case; The Coca-Cola Company versus PepsiCo, Inc. Intermediate Accounting III, 13thEdition, 1072-1074& 1111. Kennon, Joshua (2011). Adjusting Pension Assumptions to Manipulating Earnings, How to Spot Signs of Aggressive Accounting, Retrieved August 13, 2011, from the website: http://beginnersinvest. about. com/od/gaap/a/aa090704. htm Coca Cola vs Pepsi TABLE OF CONTENTSINTRODUCTION 3 RESEARCH OBJECTIVE 4 RESEARCH METHODOLOGY 4 SOURCE OF COLLECTION OF DATA 5 REPRESENTATION OF DATA THROUGH CHART 5 INTERPRETATION 8 RESEARCH FINDINGS 8 CONCLUSION 9 RECOMMENDATIONS 10 BIBLIOGRAPHY 10 QUESTIONNAIRE 11 INTRODUCTION PEPSI Pepsi was founded in New York in 1965. It is Producing Non-alcoholic beverage and Food processing items. Pepsi is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. Pepsi arrived on the market in India in 1988. PepsiCo gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Volta’s India Limited.Coke and PepsiThis joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreign brands was allo wed; PepsiCo bought out its partners and ended the joint venture in 1994. Others claim that firstly Pepsi was banned from import in India, in 1970, for having refused to release the list of its ingredients and in 1993, the ban was lifted, with Pepsi arriving on the market shortly afterwards. These controversies are a reminder of â€Å"India’s sometimes acrimonious relationship with huge multinational companies. † Indeed, some argue that PepsiCo and The Coca-Cola Company have â€Å"been major targets in part because they are well-known foreign companies that draw plenty of attention. COCA-COLAJon Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia it was May 1861 when the pharmacist concocted caramel colored syrup in three–  legged brass kettle in his backyard. He first distributed the new product by carrying Coca-Cola in a jug coin enjoys in a glass of Coca-Cola at the soda fountain. Whether by design or accident, carbonated water was teamed with the new syrup, producing a drink  that was proclaimed â€Å"Delicious and Refreshing†. Dr. Pemberton’s Partner and bookkeeper, Mr. Frank Robinson, suggested the name and penned as â€Å"Coca-Cola† in the unique flowing script that is still famous worldwide today. Dr.Pemberton’s sold 25 gallons of syrup, shipped in bright Red wooden kegs. Red has been a distinctive color associated with the No. 1 soft drink brand ever since. For  his efforts, Dr. Pemberton grossed $ 50 and spent $ 73. 96 on advertising, by 1891,Atlanta chemist as a G. Canler had acquired complete ownership of the Coca-Cola  business. He purchases it from the Dr. Pemberton family for $ 2300. With in 4 year his merchandising flair helped to expand the consumption of Coca-Cola to over $25 million . Robert W. woodruff become the president of the Coca-Cola company in 1923 and his more than six decades of leadership took the business of commercial success making16 Co ca-Cola an institution the world over.Coca-Cola begins as a never tonic, but candy merchant Joseph A. Biedenharn of Mississippi was looking for awry to serve refreshing  beverages. He responded to this demand began offering bottle Coca-Cola using syrup shipped from Atlanta, during a hot summer in 1894 RESEARCH OBJECTIVE 1. Consumer preference to buy Coca-Cola and Pepsi. 2. What are the factors would you consider to buy Coca-Cola and Pepsi. 3. What is the medium through which you came to know about Coca-Cola and Pepsi. 4. To offer some finding and suggestions to the company for the improvement of It’s  performance. NEED FOR THE STUDY In the present scenario the competitions between the soft drinks increased very high.The companies are struggling a lot to keep up their market share in the industry and to improve the sales of their products i. e. the turnover of the company. For this the company has to know their position in the market and the opinion and the loyalty of  t he customers and the retailers when compared to their competitor. Because of this reason the comparative analysis is very important and useful to the Company. By the use of comparative analysis the companies can understand the position of the company and the strength of the company in the market. Through the comparative analysis we can understand that what strategies the competitors are using for the increase their sales volume.From the study we can gather the information regarding the opinion of the consumers on the companies comparatively and this will help to plans for the future to increase the performance of the company and to gain the loyalty of  the consumers when compared to the competitors. RESEARCH METHODOLOGY We have done Descriptive research to find out our objectives. In descriptive research we use the Primary and secondary data. Research methodology is the way to systematically solve the research problem. The method used for the research is Descriptive Research to fi nd out our objectives. In descriptive research we use the primary and secondary both data, Sample Design for primary data have been collected through probability sampling.Data is Collected through Market survey in Delhi through Well prepared structured questionnaires were used in this study, which includes both closed-ended and few open-ended questions to get information based on the objective of the research process. People of different age group from different economic background were asked to fill the questionnaire containing 13 questions. Sample Size is taken 40 out of which 4 questionnaires had been rejected due to Mistakes, which was made by the respondents. SOURCE OF COLLECTION OF DATA:- All the useful data which were require for this research has been collected through Primary and secondary date. Primary data collected through Questionnaire Secondary data collected through Internet, Magazines and Newspaper   ASSUMPTIONS:-It is assumed that the chosen sample is the represen tation of whole population. It is assumed that information provided by the samples is accurate and best of their  knowledge. REPRESENTATION OF DATA THROUGH CHART RATIO OF MALE & FEMALE RESPONDANT Total numbers of respondent were 40 out of which 4 questionnaires is rejected. So final date interpretation is done on the basis of only 36 questionnaires. Total no. of respondents 36| | Gender| Number| Male| 30| Female| 6| Reasons behind choosing the product:- Total respondents 36| | Preference| Number of respondents| Taste| 28| Advertisements| 4| Thirsty| 5| Easy availability| 4| Others| 2| Effect of advertisement:-Total number of respondents: 36| | Influence of advertisements| Number of respondents| Yes| 14| No| 22| Brand loyalty:- Would you visit another store X, if you do not find it at your store. 71% of the respondents said that they go to another shop for their brand and 29% of the people said that they don’t go to another shop. Presence of pesticides:- Total number of resp ondents 36| | Respond| No. of respondent| Yes| 9| No| 27| From the questionnaire we came to know that 27 people i. e 75% said they are no pesticides and rest of them 9 people i. e 25% said Yes. INTERPRETATION On the basis research the facts which have come out:- Coca-Cola has a market share of 28%.The population between 12- 30 year prefer the cola products, while population above to 50 and below 12 prefer soft drinks, and population prefer in Delhi. Only 39% population only influenced by advertisement, rest 61% population believes that Advertisements are not much effective. 71% population are loyal to words there product. 25% population beliefs there cold drink have pesticide up to some extent. 65% of population is being influenced by taste only, while 9% population by Advertisements only. RESEARCH FINDINGS As it was 1st research Project of our life, so it gave us lot of experience which will be very helpful in our life. On the basis of that research we find that in case of beverage s people are much influenced by taste rather than Advertisements and other things. e come to know that Young generation is the biggest consumer of cold drinks than any other. By this research we analyze that male prefer cola drinks, while female prefer soft drinks. Frequency of consume to cold drinks is higher of male than female. By combining all the beverage verities we come to know that Thumps up is the market leader with 14 % total market share while Pepsi is the second highest market leader with 13% market share. If the Buying decision of consumer is rated – 1st preference will go to Taste, 2nd will go to availability, 3rd preference will go to thirsty, 4Th preference will go to Price. CONCLUSION For the purpose of the study, questionnaires were prepared for the Consumers.Care was taken to interview all types of consumers, i. e. , : a. Different age groups b. Males and females In all about 40 consumers were interviewed. The conclusions that one can draw from these answer s provided by the consumers showed that marketing activities do form a major part of the decision. One thing that was common amongst all the consumers who were once a day or once a week. The number one factors the influences a customer while buying a soft-drink was taste. This was true for all the consumers who were interviewed. The rest of the conclusions as deducted from the questionnaires are as follows: The younger generation preferred soft drinks to the older generation. a.Children up to 15 years of age liked to have soft drinks up to once a day. b. Young adults liked to have soft drinks up to 1-2 times a day. c. Adults liked to have soft drinks about once a week. Children preferred Coca-Cola. Young adults liked Pepsi. The older  generation preferred Coca-Cola. The reason given for choice of favorite’s soft drink was taste and easy availability. 90% of the people said that they prefer taste. Most of the people said that television advertising had a more impact on choos ing the brand. As everyone know there is a rumor of pesticides, but in our report we came to know that 75% of the people said they don’t believe in this rumors and only 9% of the people believe in those rumors.About the brand loyalty most of the consumers 71% said they visit another store if they won’t find the preferred brand and 29% said that they not brand conscious rather they depend on availability. RECOMMENDATIONS Though the coke is enjoying larger market share and it is market leader in Indian beverage industry. While with the 46 % market share Pepsi is on the second step. If we are analyzing properly then we find Pepsi is small product portfolio than coke, which is responsible for its second position. Pepsi should increase its product portfolio to capture the Coke’s market share. Companies should focus on the taste of the product because 90% population is influenced by taste only. Young generation is the potential consumer so companies should more focus on them. As we find that 40 % population consumes 200ml cold drinks.Which comes in glass  bottles, these bottles are being retuned back for refilling to companies? Which is incurred again cost of re-transportation. If company start to supply 200 ml cold drinks in pet bottles (plastic bottles) it will be good for company because 40% of population is using only 200ml. BIBLIOGRAPHY http://www. scribd. com/doc/48391213/A-PROJECT-REPORT-PEPSI-VS-COCA-COLA http://www. scribd. com/doc/30242566/Coke-vs-Pepsi http://en. wikipedia. org/wiki/Pepsi http://en. wikipedia. org/wiki/Coca_cola http://www. jyd. in/Summer%20Internship%20Projects/Marketing/COKE%20AND%20PEPSI%20LEARN%20TO%20COMPETE%20IN%20INDIA%20By%20Sahil%20Memon. df Business research methods (Zikmund) QUESTIONNAIRE 1. Name:- 2. Gender a) Male b) Female 3. What is your age? a) 15-25 b) 26-30 c) 31-40 d) 41-50 4. Do you know these brands (Coca-Cola & Pepsi) a) Yes b) No 5. Which brand would you prefer? a) Coca-Cola b) Pepsi c) Others 6. Which quantity of your cold drink you often purchase? a) 200ml b) 300mlc) 500ml 7. Do you think, pesticides present in Coco-Cola and Pepsi? a) Yes b) No 8. How often you consume Coca-Cola ? a) Once in a day b) Once in a week c) Twice in a week d) Once in a month e) When they required 9. How often you consume Pepsi ? a) Once in a day b) Once in a week c) Twice in a week d) Once in a month ) When they required 10. When do you consume above preferred brand? a) Travelling b) Party c) Thirsty d) Others 11. Important attribute for buying your above preferred brand ? a) Thirsty b) Flavor c) Availability d) Price e) Others 12. Give ranking to your preferred brand? ___packaging ___taste ___labeling ___price ___availability 13. Through which medium you notice about the above preferred brand? a) Tv ads b) News Paper c) Internet d) Other 14. Would you visit another store X, if you do not find it at your store? a) Yes b) No 15. Do you think that Coca-Cola and Pepsi both are lavishly spending on their ad campaigns to attract customers? a) Yes b) No

The eNotes Blog New Essay Help! A Round-Up of the Weeks BestQA

New Essay Help! A Round-Up of the Weeks BestQA Hey eNoters! Do you have papers coming up? Would you like some help with that? (Youre all nodding your heads, arent you?) Well, hey presto, youre in luck! Weve just added twenty recommended questions to our Essay Lab topic that are sure to help you conquer that tough persuasive essay or that seemingly insurmountable research paper. Here you can find answers to such questions as How can I best quote from and cite a source in an essay? How can I write a thesis for an essay? What are some tips for writing a high-scoring SAT essay? What are some tips for writing a college application essay/personal statement? How do you structure an MLA page? There, now no more scrounging around on search engines, reading through mounds of inexpert writing help. Our team of qualified teachers and professors have you covered! You can read all of our recommended Essay Lab questions here. Looking for something more specific? You can ask an essay question of our editors whenever, wherever, completely free of charge. You can even post a paragraph from your draft to receive feedback and guidance. Getting an A is easy when you ask for help in the right place.